PinnedpsvolhaIdentityPersonal branding in startup used to sound like an oxymoron to me. My startup IS my branding. When you start a company, you invest more …5 min read·Jul 5, 2021----
psvolhaGrowth Hacking, pt 1. Know Your AudienceGrowth hacking usually refers to a set of strategies focused solely on growth. It normally refers to some creative and low-cost ways to…6 min read·Jul 6, 2021----
psvolhaIn-Stadium Stunts: To Kiss or Not To KissToday I came across an article titled ‘Is It Time to Kiss This In-Arena Stunt Goodbye?’ and I couldn’t be happier to discover something…3 min read·Jan 13, 2019----
psvolhainsnaptivityWhat can startups learn from Nike’s campaignIt’s been a more than a week since Nike dropped the social bomb with the campaign to celebrate 30 years of the famous ‘Just Do It’ slogan…6 min read·Sep 13, 2018----
psvolhaInside the Fan EngagementIt’s important to step out of the office every now and then. Few days ago I had a chance to put on shelf my sport marketing hat and watch…3 min read·Jun 13, 2017----