PinnedIdentityPersonal branding in startup used to sound like an oxymoron to me. My startup IS my branding. When you start a company, you invest more …Jul 5, 2021Jul 5, 2021
Growth Hacking, pt 1. Know Your AudienceGrowth hacking usually refers to a set of strategies focused solely on growth. It normally refers to some creative and low-cost ways to…Jul 6, 2021Jul 6, 2021
In-Stadium Stunts: To Kiss or Not To KissToday I came across an article titled ‘Is It Time to Kiss This In-Arena Stunt Goodbye?’ and I couldn’t be happier to discover something…Jan 13, 2019Jan 13, 2019
Published insnaptivityWhat can startups learn from Nike’s campaignIt’s been a more than a week since Nike dropped the social bomb with the campaign to celebrate 30 years of the famous ‘Just Do It’ slogan…Sep 13, 2018Sep 13, 2018
Inside the Fan EngagementIt’s important to step out of the office every now and then. Few days ago I had a chance to put on shelf my sport marketing hat and watch…Jun 13, 2017Jun 13, 2017
